Loggerhead Marinelife Center is a non-profit education and ocean conservation facility in Juno Beach, Florida. They focus primarily on threatened and endangered sea turtles, drawing more than 200,000 visitors to their Center each year.

We were inspired to modernize their logo to reflect the wide demographic that is interested in the Center and its mission. The design is a bit more “fun” so that it appeals to kids, but isn’t too “cartoon-y” that it can’t be worn by adults as well. We incorporated some ocean algae alongside an illustrated turtle and updated the font to show that the Loggerhead Marinelife Center is a fun, eco-friendly organization for people of all ages.